hello, hello! if you're reading this right now, that means you are a REAL one because this first dispatch is going to our OG newsletter subscribers. some of y'all signed up back in april - you're either a personal ride or die or you love to take a chance on a random ass brand. either way, we appreciate you and promise the dedication will pay off.
first things first, we're zach and zoila darton - husband and wife, mom and dad to dakota (5 1/2 - yes, that 1/2 matters) and stazie (9m), creative partners and co-founders of this brand, piú mas.
i know, i know, our marketing has been pretty elusive thus far - that's how you know whether or not this brand is for you. do like straight forward messaging that feels like something you've seen before? p/m might not be for you. into constantly guessing and feeling surprised and delighted around every corner? p/m is 100% for you.
so here's the cliff notes: piú mas is a lifestyle brand creating products and processes for people with busy brains. inspired by my (zoila) own experience digging myself out of the depths of workaholic hell after having my first child, i realized that routine and ritual were essential to people like myself - big brains with even bigger dreams. the actual brand name itself, marries the cultures of both zach and me and translates to “more plus” in spanish and italian. piú is the word for “more” in italian, and mas is the word for “plus” in spanish. if you haven't figured it out, zach is italian and i am of afro-latina decent (my dad is from panama).
so, what can you expect from piú mas? and what can you expect from these emails? simply put: stuff that will make you feel good.
our very first product, Sleep Ritual by Piú Mas launches on Saturday October 21st so that is VERY exciting. if you haven't had the chance to check out our first brand video, you can see it here - this was, let's just say, an amateur production but it looks good, no? startup is crazy y'all? i was the model, the director, the dp, the editor and the voiceover actor lol. but i think it does what it's supposed to do!
Sleep Ritual is a very special product that i started developing in my bathroom back in 2019. for this final product, we had the opportunity to partner with Tricolla Gardens, a female owned hemp farm and lab, to develop this formula – a CBD and magnesium infused oil created to be a companion to your bedtime routine. this product is DELICIOUS. the scent is intoxicating and the formula itself is rich in antioxidants and emollients - more to come on that soon.
as we gear up to launch in under 2 weeks, we'd like to offer you 20% off your very first order. should you choose to indulge, simply enter "ORIGINAL GANGSTER" at checkout during our first week of launch. don't worry, we'll send a reminder. please do not share this code with anyone, we're really only offering it to this group. this is the first of many perks to come. we're truly so grateful for your support - it' means to world to our family.
so, it's sunday and i don't want to keep you much longer so i'll just share a couple links that you might find interesting then i'll be on my merry way. if you ever have anything we should know about or share with our community, please just shoot us a note at live@piu-mas.com, we'll be delighted to hear from you.
and now, the crescendo, our links:
* we're hosting our first community ritual on tuesday in honor of world mental health day. join us for a morning meditation and collective reading at 10AM EST/7AM PST by registering here
* i'm really into this podcast called hidden brain by shankar vedantam. it's all about psychology and you guessed it, the brain! you can listen here
* nostalgia as a way to manage anxiety? yup, read about it here
* are you into pho and quick meals on occasion? we've been loving these snapdragon pho bowls
* i'm been mental about draining lymph nodes (yes, i am that old) and started using this huge gua sha for my legs, stomach and arms. it's pure heaven paired with Sleep Ritual. you're gonna love it, i promise
lastly i want to say thank you to with/creators, be nice have fun and latinas poderosas for supporting piú mas before we launch. we will be forever grateful to any and all partners. i am still in awe of the way community is showing up as we launch this baby after 4 years of R&D.
sending you all big love, big patience and MONEY. i hope you get MONEY this week.
zoila & zach (hi guys, i'm here but she does all the talking)
find us on IG here if you're into that sort of thing!